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Power of Prototype: Tale of two ideas during Market Research
Having a prototype makes a big difference in market research, I knew of this before but it learned this again during recent customer visits. So here is a blog presenting my learning around “Power of...
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Customer Knowledge Chasm: Barrier to customer feedback on disruptive innovation
Many books and innovation speakers talk about importance of customer feedback during innovation process. They believe that building something without customer feedback is like gambling, the results are...
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